北语网院18春《英语商务通论》作业_1234参考
18春《英语商务通论》作业_1无忧答案网整理提供
第1题（单选题）___endorsement is the simplest and the most commonly used form of endorsement.
A.blank
B.restrictive
C.special
D.qualified
第2题（单选题）Laws made by judges are called___ .
A.common law
B.statutory law
C.regulatory law
D.special law
第3题（单选题）The premium for ___ is greater than other types of life insurance, but the cash value builds up much faster
A.term life insurance
B. whole life insurance
C. limited payment life insurance
D.endowment life insurance
第4题（单选题）___ means that in case of a loss, the insured is compensated for the loss and restored to the position he was in at the moment that loss occurred.
A.insurable interest
B.utmost good faith
C.indemnity
D.contribution
第5题（单选题）___ don’t have to pay for large shopping spaces and thus are able to sell their goods at lower prices.
A.Mail-Order Houses
B.Door-To-Door Sellers
C.Specialty Stores
D.General Stores
第6题（单选题）___ is the most expensive media for advertising.
A.newspaper
B. television
C. radio
D. direct mail
第7题（单选题）___is similar to whole life insurance except that the insured pays premium for only a limited number of years. 无忧答案客服QQ 1647861640
A.term life insurance
B. whole life insurance
C. limited payment life insurance
D.endowment life insurance
第8题（单选题）___are typically found in businesses such as law firms, accounting firms, and dental clinics which provide professional services in specialized areas. Insurance firms.
A.Partnerships
B.sole proprietorship
C.corporation
D.franchising
第9题（单选题）___ refers to laws created by decree of government agencies and therefore is also called administrative law.
A.common law
B.statutory law
C.regulatory law
D.special law
第10题（单选题）___ means a person＇s natural potential for a certain kind of work.
A.Aptitude
B.Interest
C. Personality
D. Attitude
第11题（多选题）The most common channels of distribution are___.
A.wholesalers
B.retailers
C.agent
D. brokers
第12题（多选题）The development of a new product usually consists of the following stages（ ）
A.Generating New Product Ideas
B.Screening
C.Development
D.Testing
第13题（多选题）The advantage of sole proprietorships are many fold. Following are their major appeals: ___.
A.Simple to Establish
B. Freer In Decision-Making
C. Easy Keep Operational and Financial Secrecy
D.Less Tax Burden
第14题（多选题）Some certain basic principles about insurance are___.
A.insurable interest
B.utmost good faith
C. contribution
D. the doctrine of proximate cause
第15题（多选题）Currency is mainly made up of___.
A.paper money
B.metal coins
C.fine
D. credit card
第16题（判断题）The first and the most important are human skills, because every manager has to work with people.
A.对
B.错
第17题（判断题）The common law practiced in the US originated in England and was carried into America by the immigrating colonists, and this is why it is also referred to as Anglo-American law.
A.对
B.错
第18题（判断题）Goods and services for use by consumers are called industrial products.
A.对
B.错
第19题（判断题）A bond is actually an IOU, a written contract which stipulates the par valuethe maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually.
A.对
B.错
第20题（判断题）In China,sole proprietorships account for about three-quarters of all businesses.
A.对
B.错
第21题（判断题）According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.
A.对
B.错
第22题（判断题）The disadvantages of on-the-job method include additional costs of such classrooms and the lack of realism which is important for certain types of jobs(e.g. air stewardess, salesperson).
A.对
B.错
第23题（判断题）In economics, the resources that are used to produce goods and services are called factors of production.
A.对
B.错
第24题（判断题）In addition to insurance, firms can also use fidelity and surety bonds to protect themselves.
A.对
B.错
第25题（判断题）Franchising is a licensing agreement, under which the franchisor grants the franchisee the right to sell or use the former＇s product, service or method in return for a royalty from the latter.
A.对
B.错
18春《英语商务通论》作业_2
第1题（单选题）A tariff is a tax charged on___products.
A.domestic
B.foreign
C.imported
D.exported
第2题（单选题）___ is a major source of equity financing for corporations.
A.Stock
B.Bond
C. Equity
D. Loan
第3题（单选题）___ records only those events which are considered by the appraiser as especially good or bad about the employees.
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第4题（单选题）Ads in___ are low in cost and can be prepared and placed within minimum time.
A.newspaper
B. television
C. radio
D. direct mail
第5题（单选题）___ goods have unique characteristics or brand identification.pp
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
第6题（单选题）___is a program mainly used to assist managers in setting and carrying out their plans.
A.Management by objectives (MBO)
B.Participative management
C.Operational Management
D. Instructional Management
第7题（单选题）When trade credit is offered in the form of ___, it is based on mutual trust.
A.open account
B.promissory note
C.trade draft
D.bank loans
第8题（单选题）___are charged on the value or the price of the products and apply mainly to smaller, valuable items such as watches, consumer electronics, jewelry, bullion, precision equipment and works of art.pp
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
第9题（单选题）___ranks the employees according to their performance and contribution to the firm.
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第10题（单选题）___ variables are factors like attitudes, motives, activities and opinions.p
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
第11题（多选题）A contract must contain ___.
A.lawful purpose
B.competency of parties
C.consideration
D.proper form
第12题（多选题）The roles of government are___.
A.regulator
B.competitor
C.promoter
D.protector
第13题（多选题）To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.
A.product
B. price
C. promotion
D. place
第14题（多选题）According to their purposes, tariffs fall into___.
A.revenue tariffs
B.common tariffs
C.special tariffs
D. protective tariffs
第15题（多选题）Generally, there are several types of insurance:
A.property insurance
B.liability insurance
C.health insurance
D.life insurance
第16题（判断题）The compensation from key person insurance can help the business pay funeral expenses and taxes, hire or train a replacement.
A.对
B.错
第17题（判断题）In legal terminology, tort means a civil or private wrongful act by one party that results in injury to another party＇s body, property or reputation.
A.对
B.错
第18题（判断题）There are three types of authority relations.
A.对
B.错
第19题（判断题）As the name suggests, a group life insurance policy covers all individuals in a business firm.
A.对
B.错
第20题（判断题）Departmentalization is a process in job design whereby a firm＇s overall job is broken down into smaller parts.
A.对
B.错
第21题（判断题）Ads over radio are inexpensive in terms of preparation and spots and are particularly effective for certain types of audiences.
A.对
B.错
第22题（判断题）Those who believe that “two heads are better than one” often choose working in a partnership rather than running their business alone.
A.对
B.错
第23题（判断题）The uneven distribution of natural resources may also give absolute advantages to some countries.
A.对
B.错
第24题（判断题）A committee which is established on a permanent basis is known as an ad hoc committee.
A.对
B.错
第25题（判断题）Laws established by legislative bodies are called common law , or written law.
A.对
B.错
18春《英语商务通论》作业_3
第1题（单选题）Laws made by judges are called___ .
A.common law
B.statutory law
C.regulatory law
D.special law
第2题（单选题）The principle of ___ says that, no matter how many policies are taken out to cover a risk, the amount of compensation that can be claimed in total is still only the indemnity figure.
A.utmost good faith
B.indemnity
C.contribution
D.subrogation
第3题（单选题）___grades the employees in their qualities or characteristics.
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第4题（单选题）In each partnership, however, there must be at least ___ general partner(s).
A.one
B.two
C.three
D.four
第5题（单选题）The disadvantage of ___ is that they serve big cities better than other areas, and are more useful to wholesalers than to retailers.
A.rail
B.truck
C.pipeline
D.water
第6题（单选题）___are a combination of specific and ad valorem duties.
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
第7题（单选题）Sometime both specific and ad valorem duties are stipulated for a product, but only one is applied.Such duties are called___.
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
第8题（单选题）When individuals or firms apply for insurance, it is the___who study the applications, check documents and decide whether the company should take the risk and insure.
A.underwriters
B.field agents
C.insurance brokers
D.claim representative
第9题（单选题）Sales volume or market share is the major concern for ___.
A.profit-oriented objectives
B.sales-oriented objectives
C.follow-the-leader objectives
D.quality-oriented objectives
第10题（单选题）Middlemen create___utility to make sure that the consumers get what they need where they want it.
A.time utility
B.place utility
C.information utility
D.form utility
第11题（多选题）Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A.Limited Liability
B.Easy to Expand
C.Separated Ownership and Management
D.Continuous Life
第12题（多选题）The major forms of NTB are___.
A.quotas
B.voluntary export quotas
C.foreign exchange control
D.state monopoly
第13题（多选题）In order to achieve the goals of a business organization, the management has to play some basic functions,such as ___.
A.planning
B. organizing
C. leading
D.controlling
第14题（多选题）According to the degree of freedom managers give to their subordinates, the types of leaders are___.
A.boss-centered
B. democratic
C. subordinate-centered leaders
D.self-centered leaders
第15题（多选题）The intangible attributes of a product are refered to as___ .
A.price
B.reputation of the maker
C.the after-sale service
D.the machine itself
第16题（判断题）A corporation is defined as“an association of two or more persons to carry on as co-owners of a business for profit.”
A.对
B.错
第17题（判断题）Cafeteria benefits is a flexible arrangement in which each employee is allocated a certain sum to cover benefits of his or her own choice.
A.对
B.错
第18题（判断题）Money acts as a unit of account because we can use it to measure the relative value of goods and services.
A.对
B.错
第19题（判断题）Corporations are the backbone of modern economies, although in number corporations account for only a small percentage of all business firms.
A.对
B.错
第20题（判断题）Credit unions are profitable cooperatives organized to meet the needs of their members.
A.对
B.错
第21题（判断题）Risk means uncertainty about the future and is avoidable to all businesses.
A.对
B.错
第22题（判断题）Compared with other forms of business, partnership are the luckiest businessmen in terms of tax burden.
A.对
B.错
第23题（判断题）many firms have retirement and pension plan programs which give their employees retirement income in addition to that received from social security.
A.对
B.错
第24题（判断题）Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.
A.对
B.错
第25题（判断题）A corporation is a legal person, which means it is treated like a private person under the law.
A.对
B.错
18春《英语商务通论》作业_4
第1题（单选题）___ would financially protect a surgeon should he cut off the left leg of a patient rather than the right which suffers from bone cancer.
A.Personal liability coverage
B.Professional liability coverage
C.Premises coverage
D.Product coverage
第2题（单选题）A ___ is a business enterprise with both foreign and local investment.
A.joint venture
B.completely foreign-owned enterprise
C.branch office
D.sole proprietorship
第3题（单选题）___is the function or process in which the management gathers information, compares actual performance with expected results, and takes necessary measures to correct significant deviations.
A.Controlling
B.Leading
C.Organizing
D.Planning
第4题（单选题）___ means that, if it is desirable, the insurance company has the right to replace the insured person.pp
A.utmost good faith
B.indemnity
C.contribution
D.subrogation
第5题（单选题）___are based on the weight or volume of goods and apply mostly to bulk goods such as oil, wine, raw material, food and minerals.pp
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
第6题（单选题）___provide short-term loans to customers by allowing them to purchase items and pay for them at a later date.
A.Credit cards
B.debit cards
C. access cards
D.Financial counseling
第7题（单选题）___ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm.
A.Accounting
B.Marketing
C.Financing
D.Banking
第8题（单选题）___ variables are factors like age, gender, ethnic background, race, religion, education and income.
A.Geographic
B. Demographic
C. Psychographic
D.Product-use
第9题（单选题）___is written by the appraiser in the form of an essay about his or her general impressions of the employees.
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第10题（单选题）___ goods are those that consumers would spend time comparing against competing commodities in terms of price, quality, suitability, style, etc.
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
第11题（多选题）There are two types of advantages___.
A.absolute advantage
B. total advantage
C.comparative advantage
D.optional advantage
第12题（多选题）Some techniques are invented to make the jobs more satisfying, including___.
A.job rotation
B. job enlargement
C. job enrichment
D.job redesign
第13题（多选题）Deficiency needs are___.
A.physiological needs
B.security needs
C.social needs
D.self-actualization needs
第14题（多选题）The cost and value of middlemen are ___.
A.time utility
B.place utility
C.information utility
D.form utility
第15题（多选题）___have long been regarded by the Chinese as the most important factors for success.
A.Human unity
B. Appropriate timing
C. Favorable locality
D.Good luck
第16题（判断题）SWOT here stands for strengths, weaknesses, opportunities and threats.
A.对
B.错
第17题（判断题）A negotiable instrument is any form of business paper used in place of cash to facilitate business transactions.
A.对
B.错
第18题（判断题）A major indicator of a country＇s economic growth is the change in its gross national product, or GNP, which is the total value of goods and services produced by an economic system in a year.
A.对
B.错
第19题（判断题）A franchising is a business owned and controlled by one person.
A.对
B.错
第20题（判断题）Abraham Maslow was the first researcher to identify human needs systematically and rank them in a hierarchy.
A.对
B.错
第21题（判断题）Those who believe the prices will go up are called bears, and those who predict otherwise are called bulls.
A.对
B.错
第22题（判断题）Quick ratio is calculated by dividing current assets by current liabilities.
A.对
B.错
第23题（判断题）Workers tended to work harder and produce more if they felt that they were given special attention from the management. This effect was later termed the Hawthorne effect.
A.对
B.错
第24题（判断题）The key to survival in monopolistic competition lies in product differentiation.
A.对
B.错
第25题（判断题）The concept of “finding the needs of the consumers and satisfying them” is the essence of marketing, a word literally meaning “finding a market and serving it.”
A.对
B.错
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