北语网院18秋《英语商务通论》作业_1234
18秋《英语商务通论》作业_1关于英语商务通论答案可以联系QQ 761296021
1.[单选题]___ variables are factors like attitudes, motives, activities and opinions.p (满分)
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
2.[单选题]___ variables are factors like age, gender, ethnic background, race, religion, education and income. (满分)
A.Geographic
B. Demographic
C. Psychographic
D.Product-use
3.[单选题]When trade credit is offered in the form of ___, it is based on mutual trust. (满分)
A.open account
B.promissory note
C.trade draft
D.bank loans
4.[单选题]___ means a person＇s natural potential for a certain kind of work. (满分)
A.Aptitude
B.Interest
C. Personality
D. Attitude
5.[单选题]When individuals or firms apply for insurance, it is the___who study the applications, check documents and decide whether the company should take the risk and insure. (满分)
A.underwriters
B.field agents
C.insurance brokers
D.claim representative
6.[单选题]The combination of the promotional tools is called___. (满分)
A.the promotion mix
B.the double-edge sword
C. the marketing mix
D.the white elephant
7.[单选题]___is a program mainly used to assist managers in setting and carrying out their plans. (满分)
A.Management by objectives (MBO)
B.Participative management
C.Operational Management
D. Instructional Management
8.[单选题]Some members of a partnership may be very active in the management of the firm and therefore take unlimited liability.They are referred to as ___. (满分)
A.general partners
B. limited partners
C. long partners
D.unlimited partners
9.[单选题]Sometime both specific and ad valorem duties are stipulated for a product, but only one is applied.Such duties are called___. (满分)
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
10.[单选题]___is written by the appraiser in the form of an essay about his or her general impressions of the employees. (满分)
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
11.[单选题]___ would financially protect a surgeon should he cut off the left leg of a patient rather than the right which suffers from bone cancer. (满分)
A.Personal liability coverage
B.Professional liability coverage
C.Premises coverage
D.Product coverage
12.[单选题]___endorsement is the simplest and the most commonly used form of endorsement. (满分)
A.blank
B.restrictive
C.special
D.qualified
13.[单选题]___ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm. (满分)
A.Accounting
B.Marketing
C.Financing
D.Banking
14.[单选题]___are charged on the value or the price of the products and apply mainly to smaller, valuable items such as watches, consumer electronics, jewelry, bullion, precision equipment and works of art.pp (满分)
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
15.[单选题]___endorsement is to endorse an instrument specially for a specific individual. (满分)
A.blank
B.restrictive
C.special
D.qualified
16.[判断题]Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself. (满分)
A.对
B.错
17.[判断题]There are three types of authority relations. (满分)
A.对
B.错
18.[判断题]Determining “who will do what job” and “how people doing the jobs are grouped together” is the first step in organizing a business enterprise. (满分)
A.对
B.错
19.[判断题]A committee which is established on a permanent basis is known as an ad hoc committee. (满分)
A.对
B.错
20.[判断题]VISA and MasterCard are two of the most popular bank credit cards. (满分)
A.对
B.错
21.[判断题]Business law refers to the branch of law which consists of rules, statutes, codes and regulations established to provide a legal framework within which business may be conducted. (满分)
A.对
B.错
22.[判断题]For operational and supervisory managers, technical skills are more important because they are the persons who use such skills most often. (满分)
A.对
B.错
23.[判断题]A bond is actually an IOU, a written contract which stipulates the par valuethe maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually. (满分)
A.对
B.错
24.[判断题]Franchising is a licensing agreement, under which the franchisor grants the franchisee the right to sell or use the former＇s product, service or method in return for a royalty from the latter. (满分)
A.对
B.错
25.[判断题]A corporation is defined as“an association of two or more persons to carry on as co-owners of a business for profit.” (满分)
A.对
B.错
18秋《英语商务通论》作业_2
1.[单选题]Middlemen create___utility to make sure that the consumers get what they need where they want it. (满分)
A.time utility
B.place utility
C.information utility 北语网院作业答案
D.form utility
2.[单选题]___ means not only full utilization of a country＇s human resources, but also dignity to those who want to have a job. (满分)
A.Full employment
B.Frictional employment
C.Seasonal employment
D.Cyclical employment
3.[单选题]___ranks the employees according to their performance and contribution to the firm. (满分)
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
4.[单选题]___are typically found in businesses such as law firms, accounting firms, and dental clinics which provide professional services in specialized areas. Insurance firms. (满分)
A.Partnerships
B.sole proprietorship
C.corporation
D.franchising
5.[单选题]___ is a major source of equity financing for corporations. (满分)
A.Stock
B.Bond
C. Equity
D. Loan
6.[单选题]___grades the employees in their qualities or characteristics. (满分)
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
7.[单选题]___ goods are those that consumers would spend time comparing against competing commodities in terms of price, quality, suitability, style, etc. (满分)
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
8.[单选题]___ don’t have to pay for large shopping spaces and thus are able to sell their goods at lower prices. (满分)
A.Mail-Order Houses
B.Door-To-Door Sellers
C.Specialty Stores
D.General Stores
9.[单选题]___ means that in case of a loss, the insured is compensated for the loss and restored to the position he was in at the moment that loss occurred. (满分)
A.insurable interest
B.utmost good faith
C.indemnity
D.contribution
10.[单选题]A tariff is a tax charged on___products. (满分)
A.domestic
B.foreign
C.imported
D.exported
11.[单选题]___is similar to whole life insurance except that the insured pays premium for only a limited number of years. (满分)
A.term life insurance
B. whole life insurance
C. limited payment life insurance
D.endowment life insurance
12.[单选题]___are owned by their depositors and the profits or losses are shared among the owners in proportion to their deposits. (满分)
A.MSBs
B.ATMs
C.POSs
D.VISAs
13.[单选题]The principle of ___ says that, no matter how many policies are taken out to cover a risk, the amount of compensation that can be claimed in total is still only the indemnity figure. (满分)
A.utmost good faith
B.indemnity
C.contribution
D.subrogation
14.[单选题]___ goods have unique characteristics or brand identification.pp (满分)
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
15.[单选题]___is an agreement whereby the seller provides goods or services to the buyer without asking the latter for immediate cash payment. (满分)
A.trade credit
B.bank loans
C.commercial paper
D.factoring accounts receivable
16.[判断题]The key to survival in monopolistic competition lies in product differentiation. (满分)
A.对
B.错
17.[判断题]Corporations can get financing only from banks. (满分)
A.对
B.错
18.[判断题]As the name suggests, a group life insurance policy covers all individuals in a business firm. (满分)
A.对
B.错
19.[判断题]A quota is a quantitative restriction imposed by one country on imports of a certain type from another country. (满分)
A.对
B.错
20.[判断题]Once a business is properly organized, leading its employees towards its goals becomes an important management function. (满分)
A.对
B.错
21.[判断题]Ads over radio are inexpensive in terms of preparation and spots and are particularly effective for certain types of audiences. (满分)
A.对
B.错
22.[判断题]Institutional advertising focuses on individual products while product advertising is used to create a positive image for an organization. (满分)
A.对
B.错
23.[判断题]In addition to insurance, firms can also use fidelity and surety bonds to protect themselves. (满分)
A.对
B.错
24.[判断题]Cafeteria benefits is a flexible arrangement in which each employee is allocated a certain sum to cover benefits of his or her own choice. (满分)
A.对
B.错
25.[判断题]The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small . (满分)
A.对
B.错
18秋《英语商务通论》作业_3
1.[单选题]___ are goods and services purchased by businesses to produce consumer or other industrial products.pp (满分)
A.consumer products
B.industrial products
C.tangible products
D.intangible products
2.[单选题]Sales volume or market share is the major concern for ___. (满分)
A.profit-oriented objectives
B.sales-oriented objectives
C.follow-the-leader objectives
D.quality-oriented objectives
3.[单选题]___ records only those events which are considered by the appraiser as especially good or bad about the employees. (满分)
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
4.[单选题]___ are large stores featuring low prices, self-service and fast moving merchandise such as groceries.pp (满分)
A.department stores
B.supermarkets
C.specialty stores
D.vending machines
5.[单选题]___is the function or process in which the management gathers information, compares actual performance with expected results, and takes necessary measures to correct significant deviations. (满分)
A.Controlling
B.Leading
C.Organizing
D.Planning
6.[单选题]___ means that, if it is desirable, the insurance company has the right to replace the insured person.pp (满分)
A.utmost good faith
B.indemnity
C.contribution
D.subrogation
7.[单选题]___ refers to laws created by decree of government agencies and therefore is also called administrative law. (满分)
A.common law
B.statutory law
C.regulatory law
D.special law
8.[单选题]Laws made by judges are called___ . (满分)
A.common law
B.statutory law
C.regulatory law
D.special law
9.[单选题]___are a combination of specific and ad valorem duties. (满分)
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
10.[单选题]A ___ is a business enterprise with both foreign and local investment. (满分)
A.joint venture
B.completely foreign-owned enterprise
C.branch office
D.sole proprietorship
11.[单选题]___ is the most expensive media for advertising. (满分)
A.newspaper
B. television
C. radio
D. direct mail
12.[单选题]The market for dealings of stocks and bonds is collectively called___. (满分)
A.the securities market
B.the free market
C.the home market
D. the international market
13.[单选题]The premium for ___ is greater than other types of life insurance, but the cash value builds up much faster (满分)
A.term life insurance
B. whole life insurance
C. limited payment life insurance
D.endowment life insurance
14.[单选题]Speed and safety are the chief advantages of transportation by___ .pp (满分)
A.truck
B.pipeline
C.water
D.air
15.[单选题]The disadvantage of ___ is that they serve big cities better than other areas, and are more useful to wholesalers than to retailers. (满分)
A.rail
B.truck
C.pipeline
D.water
16.[判断题]Money acts as a unit of account because we can use it to measure the relative value of goods and services. (满分)
A.对
B.错
17.[判断题]Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers. (满分)
A.对
B.错
18.[判断题]The disadvantages of on-the-job method include additional costs of such classrooms and the lack of realism which is important for certain types of jobs(e.g. air stewardess, salesperson). (满分)
A.对
B.错
19.[判断题]In the US, which is regarded as one of the most capitalistic countries in the world, the government doesn＇t play a role in economic activities. (满分)
A.对
B.错
20.[判断题]Departmentalization is a process in job design whereby a firm＇s overall job is broken down into smaller parts. (满分)
A.对
B.错
21.[判断题]The strategy is based on a concept commonly referred to as behavior modification, developed by B .F. Skinner. (满分)
A.对
B.错
22.[判断题]A check is essentially an order instructing the bank to pay a given sun to a designated person or firm. (满分)
A.对
B.错
23.[判断题]A negotiable instrument is any form of business paper used in place of cash to facilitate business transactions. (满分)
A.对
B.错
24.[判断题]A contract must comply with laws and regulations at all levels. (满分)
A.对
B.错
25.[判断题]Corporations are the backbone of modern economies, although in number corporations account for only a small percentage of all business firms. (满分)
A.对
B.错
18秋《英语商务通论》作业_4
1.[单选题]Dividing a market into segments according to customers＇ needs, wants and interest is called ___. (满分)
A.channels of distribution
B.market segmentation
C.the marketing mix
D.uniform specifications
2.[单选题]Ads in___ are low in cost and can be prepared and placed within minimum time. (满分)
A.newspaper
B. television
C. radio
D. direct mail
3.[单选题]___are based on the weight or volume of goods and apply mostly to bulk goods such as oil, wine, raw material, food and minerals.pp (满分)
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
4.[单选题]___provide short-term loans to customers by allowing them to purchase items and pay for them at a later date. (满分)
A.Credit cards
B.debit cards
C. access cards
D.Financial counseling
5.[单选题]In each partnership, however, there must be at least ___ general partner(s). (满分)
A.one
B.two
C.three
D.four
6.[单选题]___ variables are factors like attitudes, motives, activities and opinions.p (满分)
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
7.[单选题]___ variables are factors like age, gender, ethnic background, race, religion, education and income. (满分)
A.Geographic
B. Demographic
C. Psychographic
D.Product-use
8.[单选题]When trade credit is offered in the form of ___, it is based on mutual trust. (满分)
A.open account
B.promissory note
C.trade draft
D.bank loans
9.[单选题]___ means a person＇s natural potential for a certain kind of work. (满分)
A.Aptitude
B.Interest
C. Personality
D. Attitude
10.[单选题]When individuals or firms apply for insurance, it is the___who study the applications, check documents and decide whether the company should take the risk and insure. (满分)
A.underwriters
B.field agents
C.insurance brokers
D.claim representative
11.[单选题]The combination of the promotional tools is called___. (满分)
A.the promotion mix
B.the double-edge sword
C. the marketing mix
D.the white elephant
12.[单选题]___is a program mainly used to assist managers in setting and carrying out their plans. (满分)
A.Management by objectives (MBO)
B.Participative management
C.Operational Management
D. Instructional Management
13.[单选题]Some members of a partnership may be very active in the management of the firm and therefore take unlimited liability.They are referred to as ___. (满分)
A.general partners
B. limited partners
C. long partners
D.unlimited partners
14.[单选题]Sometime both specific and ad valorem duties are stipulated for a product, but only one is applied.Such duties are called___. (满分)
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
15.[单选题]___is written by the appraiser in the form of an essay about his or her general impressions of the employees. (满分)
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
16.[判断题]Self-actualization needs include the need for status and recognition, as well as the need for self-respect. (满分)
A.对
B.错
17.[判断题]To form a corporation, at least two incorporators are needed. (满分)
A.对
B.错
18.[判断题]Goods and services for use by consumers are called industrial products. (满分)
A.对
B.错
19.[判断题]Specialty goods are newspapers, magazines, fast food, soft drinks, cigarettes, etc (满分)
A.对
B.错
20.[判断题]A sole proprietor has, by law, unlimited liability, which means if he goes bankrupt, he may, in order to pay his debt, lose not only his business but part or all of his personal properties. (满分)
A.对
B.错
21.[判断题]Agents are middlemen who buy in large quantities from the producers and redistribute the goods to the middlemen at the next level retailers. (满分)
A.对
B.错
22.[判断题]A pension fund is a pool of funds created and managed to provide retirement income for the members. (满分)
A.对
B.错
23.[判断题]The profits reinvested have a multiplier effect. (满分)
A.对
B.错
24.[判断题]Organizations with many levels are usually called flatorganizations. (满分)
A.对
B.错
25.[判断题]Credit unions are profitable cooperatives organized to meet the needs of their members. (满分)
A.对
B.错
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