20秋北理工外贸英语模拟2 更新
模拟试卷2Part I：Multiple Choice（20 points, each 2 points）
1. We wish to stress that shipment must be made within the prescribed time limit, as a further_ ___will not be considered by our end-users. A. prolong B. protract C. extension D. expansion 2. With computer users linked to the Internet growing_ ____every year, business is trying to cash in on the worldwide network. A. at million B. with a million C. with one million D. by millions 3. We regret having to remind you that 30% of the freight is still_ ___. A. owend B. owning C. outstanding D. understanding 4.___ ____you fulfill the terms of the L/C, we will accept the drafts drawn under this credit. A. Provided B. To provide C. In the case D. Only if 5. Kindly advise us of the steamers that call_____your port every month. A. at B. on C. in D. for 6. It should be__ ___if you could immedialy________what quantity you can supply us at present. A. thankful, advise B. appreciate, adviseC. appreciated, adviseD. appreciating, inform 7. We thank you for your e-mail of November 25_B____your purchase of 10 M/T wild rice. A. confirm B. confirming C. to confirm D. confirmed 8. Subject to satisfactory arrangements ____terms and conditions,we should be pleased to act as your sole agent. A. as B. as per C. as if D. as to 9. Our usual terms of payment are_______L/C and we hope they will be satisfactory______you. A. by, for B. by, to C. for, to D. for, with 10.That helps to explain_____businesses are setting up Net sites even though profits aren`t yet very big. A. that B. the reason for C. why D. why that Part II Match the sentence halves.（20 points, each 2 point）
11. All foreign nationals must a) otherwise you could embarrass your
hosts.
Although it is quite a liberal country, b) the equivalent of 1000 Euros out of
the country.
In their meetings, junior staffs have to c) fill in a landing card.
They have “casual Fridays”, which d) for her fairness and absolute integrity
You mustn’t take more than e) let senior executives speak first.
You shouldn’t buy a very expensive gift f) you don’t have to wear forma clothes
on that day.
Some vitamins that athletes used to take g) but he was never found guilty of fraud.
His past may not be completely clean h) have now become illegal.
Everybody praises our director i) have been involved in major cover-ups.
Most weapons-exporting countries j)you should avoid drinking alcohol in
public.
Part III Reading Comprehension（20 points, each 2 points）
Passage One
Questions 21 to 25 are based on the following passage.
Encourage your original thinkers and live with their strange habits, says Alan Worthin
If one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?
Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.
Original thinkers don't always fit easily into the framework of an organization. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organization, so they resign, feeling angry and disappointed. It is essential to avoid this.'
'You can't recognize original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have little or no understanding of business directions and systems.'
Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organization, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. Who have to be allowed to point out when they are being driven crazy by the original thinkers' behavior.' Yet, in his opinion, the 'dream team' in any creative organization consists of a balanced mixture of original thinkers and more practical, realistic people.
So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'
21. It is important for a company to encourage original thinkers because .
A. this allows it to promote innovative products.
B. this enables it to stay ahead of its rivals.
C. they are very flexible about their working hours.
D. their talents are ideally suited to the market.
22. John Serrano thinks that original thinkers should be .
A. helped to develop better people management skills.
B. asked to manage change within the organization.
C. supported so they can perform well for the company.
D. encouraged to follow company procedures.
23. What does Ian Freeman say about original thinkers?
A. They are unenthusiastic and poorly motivated.
B. Their work standards are impossibly high.
C. Their abilities are hard to recognize.
D. They lack awareness of commercial processes.
24. What problems can be observed when there are original thinkers in the workforce?
A. They may have a negative effect on other co-workers.
B. They dislike the concept of teamwork.
C. They rush tasks through to completion.
D. They cannot work with less creative colleagues.
25. In what way is the games company's approach to original thinkers special?
A. It allows them to work from home whenever they wish.
B. It uses different forms of disciplinary action for them.
C. It promotes a relaxed atmosphere in the workplace.
D. It encourages them to reduce the risks that they take.
Passage Two
Questions 26 to 30 are based on the following passage.
Effective communication is essential for all organizations. It links the activities of the various parts of the organization and ensures that everyone is working towards a common goal. It is also extremely important for motivating employees. Staff need to know how they are getting on, what they are doing right and in which areas they could improve. Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support. Employees need to understand why their job is important and how it contributes to the overall success of the firm. Personal communication should also include target setting. People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed.
However, firms often have communication problems that can undermine their performance. In many cases, these problems occur because messages are passed on in an inappropriate way. There are, of course, several ways of conveying information to others in the organization which include speaking to them directly, e-mailing, telephoning or sending a memo. The most appropriate method depends on what exactly it is you are communicating. For example, anything that is particularly sensitive or confidential, such as an employee's appraisal, should be done face-to-face.
One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively. In large companies, for example, it is impossible for senior managers to meet and discuss progress with each employee individually. Obviously this task can be delegated but at the cost of creating a gap between senior management and staff. As a result, managers are often forced to use other methods of communication, like memos or notes, even if they know these are not necessarily the most suitable means of passing on messages.
The use of technology, such as e-mail, mobile phones and network systems, is speeding up communication immensely. However, this does not mean that more investment in technology automatically proves beneficial: systems can become outdated or employees may lack appropriate training. There are many communications tools now available but a firm cannot afford all of them. Even if it could, it does not actually need them all. The potential gains must be weighed up against the costs, and firms should realize that more communication does not necessarily mean better communication."
As the number of people involved in an organization increase, the use of written communication rises even faster. Instead of a quick conversation to sort something out numerous messages can be passed backwards and forwards. This can lead to a tremendous amount of paperwork and is often less effective than face-to-face communication. When you are actually talking to someone you can discuss things until you are happy that they have understood and feedback is immediate. With written messages, however, you are never quite sure how it will be received what you think you have said and what the other person thinks you have said can be very different.
26. In the first paragraph the writer recommends that communication with staff should include .
A. some feedback on their job performance.
B. an explanation of how company targets have been set.
C. information on promotion prospects within the company.
D. an indication of which duties they can expect assistance with.
27. According to the writer, the best way of achieving effective communication is to .
A. adapt the message to suit a particular audience.
B. make the content of messages brief and direct.
C. select the most suitable means of conveying a particular message.
D. ensure that information is targeted at the appropriate group of people.
28. What does the writer say about the communication options available to senior managers?
A. Sending memos to staff is one of the most efficient methods.
B. It is important to find the time to discuss certain matters with staff.
C. They should increase the range of options that they use.
D. Getting junior managers to talk to staff can create different problems.
29. What advice is given about the communication tools made available by technology?
A. Aim to limit staff use of certain communication tools.
B. Evaluate them in terms of the expenditure involved.
C. Select them on the basis of the facilities they offer.
D. Encourage more staff to attend training courses in their use.
30. According to the writer, a problem with written communication is that .
A. the message can be interpreted differently to what was intended.
B. it can be easy for people to ignore the contents of a written message.
C. most people are more comfortable with face-to-face communication.
D. it is possible for correspondence to get lost within a large organization.
Part IV Close.（20 points, each 2 points）
For the second time, the Korona Hotel has been ranked No.1 for customer satisfaction.
“At our hotel, we give our 31 more than a high-quality experience, we get them to enjoy the korona way of life,” says Kurt Ahlberg, the General Manager, “and we pride ourselves on excellent32in a luxurious environment.”
The 33are responsive and service-oriented, they obviously enjoy their jobs and want to help the clients. The Korona is committed to meeting the34 of today’s international business 35: there is high-speed internet access throughout the hotel, and there are three spacious meeting rooms, with all the 36needed for successful business 37 .
In addition, the 38 of the hotel is ideal: a three-minute drive from the international airport.
Ahlberg has long understood that busy executives cannot afford to waste time in traffic jams as they try to 39 city centre venues. Nor do executives particularly enjoy getting up at dawn to catch an early-morning 40 .
A. customers B. guests C. tourists D. shoppers
A. waiters B. help C. chefs D. service
A. crew B. assistants C. salesmen D. staff
A. needs B. functions C. success D. failure
A. tourists B. dealers C. travelers D. voyagers
A. tools B. facilities C. buildings D. machines
A. speeches B. lectures C. presentations D. talks
A. location B. place C. venue D. situation
A. reach B. get C. arrive D. go
A. arrival B. airport C. flight D. check-in
Part V Translate the following passage from English into Chinese. ( 20 points)
What’s the difference between ‘above the line’ (ATL) and “below the line” (BTL) advertising?
Below the line (BTL) is an advertising technique. It uses less conventional methods like the usual specific channels of advertising to promote products, service, etc. compared with ATL strategy. These may include activities such as direct mail, public relations and sales promotion for which a fee is agreed upon and charged up front.
Below the line advertising typically focuses on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximise response rates. BTL techniques ensures recall of the brand while at the same time highlighting the features of the product.
The term “below the line” is rapidly going out of fashion in advertising circles as agencies and clients switch to an “integrated communication approach”.
‘Above the line’ (ATL) is an advertising technique using mass media to promote brands. Major above-the-line techniques include current traditional media: television, newspapers, magazines, radio, outdoor, and internet banner ads, etc. this type of communication is conventional in nature and is considered impersonal to customers. It differs from BTL in that the latter believes in unconventional brand-building strategies, such as direct mail.模拟试卷2答案Part I Multiple Choice（共10小题；每小题2分，满分20分）
6--10. CBDBC
Part II Match（共10小题；每小题2分，满分20分）
11—15.c j e f b
Part III Reading Comprehension (共10小题；每题2分，共20分)
21-25. BCDAC 26-30. BCBCD
Part IV Close（共10小题；每小题2分，满分20分）
31--35. BDDAC
Part V Translation ( 20 分)北理工作业无忧答案网整理
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