大学英语（统考）在线练习题10
大学英语（统考）在线练习题 10试卷总分：100 测试时间：--
一、单选题（共10道试题，共25分。）
1.—Can you help me clear up the mess
—_____________
A. Yes, it doesn’t matter.
B. No, you don’t need to worry.
C. Yes, help yourself.
D. No problem.
满分：3分
2.—How was your final exam
—_____________
A. Take it easy.
B. You are right
C. I am not sure.
D.Let’s have a drink.
满分：3分
3.— Can you turn down the radio, please
— ________________ .
A. Oh, I know
B. I’m sorry, I didn’t realize it was that loud.
C. I’ll keep it down next time
D. Please forgive me
满分：3分
4.—I’ m glad you like the show.
—_____________
A.Thank you so much for inviting me.
B. Yes, I’m glad you like it.
C. No, not really.
D. I’ll go again next time.
满分：3分
5.Would you like to take ______ in the contest
A. place
B. part
C. position
D. post
满分：3分
6.—I’m looking for a shirt for my father.
—_____________
A. What size do you wear
B. What can I do for you
C. How about this one
D. What size does your father wear
满分：2分
7.Hardly ______ the door when he rushed into the office.
A. I opened
B. did I open
C.
I had opened
D. had I opened
满分：2分
8.We are going to Florida as soon as ________ taking our final exams.
A. we finish
B. we’ll finish
C. we finished
D. we’d finish
满分：2分
9.In middle school, I became more ________ with my appearance.
A. concern
B. concerning
C. concerned
D. concerns
满分：2分
10.John always enjoys jogging (慢跑) in the morning, _________ sometimes it rains.
A. even though
B. while
C. since
D. so
满分：2分
二、阅读理解（共2道试题，共30分。）
1.When Mrs. Joseph Groeger died recently in Vienna, Austria, people asked the obvious, “Why did she live to be 107” Answers were provided by a survey conducted among 148 Viennese men and women who had reached the age of 100. Somewhat surprising was the fact that the majority had lived most of their lives in cities. In spite of the city’s image as an unhealthy place, city living often provides benefits that county living can lack. One factor seems to be important to the longevity (长寿) of those interviewed.
This factor is exercise. In the cities it is often faster to walk short distances than to wait for a bus. Even taking public transportation often requires some walking. Smaller apartment houses have no elevators (电梯), and so people must climb stairs. City people can usually walk to local supermarkets. Since parking spaces are hard to find, there is often no alternative to walking.
On the other hand, those who live in the country and suburbs do not have to walk every day. In fact, the opposite is often true. To go to school, work, or almost anywhere else, they must ride in cars.
1).The Vienna survey may help to explain _______.
A. the complaints of people in apartment houses
B. the cause of Mrs. Groeger’s death
C. the longevity of people like Mrs. Groeger
D. the image of cities in general
满分：3分
2).The purpose of the second paragraph is to list some _______.
A. benefits of walking
B. occasions for walking in city life
C. comments made by city people
D. problems of city living
满分：3分
3).To reach the third floor of a building, it would probably be most healthful ____.
A.to take the elevator
B. to walk up the stairs
C. to ride in a car
D.to find an alternative to walking
满分：3分
4). People who live in the country probably do more driving than walking because _______.
A. they don’t live near business areas
B. they don’t need the exercise
C.they never have parking problems
D. they can’t afford to take the bus
满分：3分
5).A conclusion that can be drawn from this passage is that _______.
A. air pollution is not serious
B. anyone can live to be 107
C. country people should move to the city
D. walking is a healthful exercise
满分：3分
2.Our child’s behavior is greatly influenced by the way we react to what he has done. Our reactions help to determine whether our child will repeat his behavior or whether he will do something different. This statement is a very important part of a principle of behavioral psychology.
The principle states that a behavior is influenced or affected by how the environment---people, places and things---immediately responds to the behavior. Perhaps without realizing it, you have used this principle many times.
On the occasion when you told your child what a good boy he was after he cleaned up his room, you used the principle. When you sent your child to his room for fighting with his brother, you used the principle. In these examples, a particular behavior occurred first---cleaning up a room and fighting.
In addition, there was a reaction to each behavior---the child was praised, sent to his room. By these actions, we have influenced the previous behaviors and have helped to determine whether those behaviors will occur again in the future.
1).What is the passage mainly about
A. Children and environment.
B. Children’s behavior and fighting.
C. Children’s behavior and people’s response.
D. Children and principles.
满分：3分
2).On what kind of principle is this passage based
A.A principle in chemistry.
B. A principle in behavioral psychology.
C. A principle in physics.
D. A principle in social psychology.
满分：3分
3). Who do you think the readers of the passage might be
A.Teachers.
B. Doctors.
C. Students.
D. Parents.
满分：3分
4).According to the passage, why was the child sent to his room
A. As a kind of punishment.
B.As a kind of reward.
C. As an experiment on the principle.
D. As an example of the principle.
满分：3分
5).What does the writer mean by “environment”
A. Rooms.
B.Water and air.
C. People, places and things.
D. Family and friends.
满分：3分
三、完型填空（共1道试题，共10分。）
1.The term “generation gap” was coined in the 1960s. one concept of the generation gap is that parents and children have different __1__ and beliefs. As a result, many parents _2__ that peer opinions will become more __3__ valued and that they in __4__ will lose influence. Although the term __5__ to be used often, some people are beginning to ask the question, “Is there a generation gap in today’s society”
1).
A. values
B. continues
C. highly
D. turn
E.fear
满分：2分
2).
A. values
B. continues
C. highly
D. turn
E. fear
满分：2分
3).
A. values
B. continues
C.highly
D. turn
E. fear
满分：2分
4).
A. values
B. continues
C.highly
D.turn
E.fear
满分：2分
5).
A. values
B. continues
C. highly
D. turn
E.fear
满分：2分
四、简答题（共5道试题，共35分。）
1.It is a traditional custom that a couple’s marriage takes place one year after they are engaged.
男女订婚一年后举行婚礼，这是一种传统习俗。
2.As time went on, things began to change.
随着时间的推移，事情开始发生了变化。
3.People are looking forward to seeing more basketball players like Yao Ming.
人们期望看到更多的像姚明这样的篮球运动员。
4.As children, we learn that people are divided into good people who are beautiful and bad people who are ugly.
在孩童时，我们就知道人分为好人坏人，好人是美的，坏人是丑的。
5.The children were too excited to fall asleep last night.
昨夜孩子们高兴得睡不着觉。
《现代广告学》12秋第四阶段导学（从第十章到第十一章）
第十章广告公司的经营
这一阶段要学习的主要内容还有广告公司的基本了解，为今后从事广告这一行业有所基本的了解。首先，大家一定要对全球和国内一些知名的广告公司有基本的了解，这部分内容在书本上的P221,大家可参考一下，也可以通过网络对此做进一步的了解。
其次是对经营管理的基本流程有所了解，特别是广告经营过程的了解是非常重要的，重要是要了解消费者与广告经营过程的关系，消费者在广告经营过程中存在的特点是什么，注意掌握。
最后一点就是广告人才的培养，大家都对照一下自己，与真正的广告业所需的人才的差距有多少，都在哪里，大家明确自己努力的方向。
本章内容提要：
1、广告公司的经营
2、广告法律、法规
3、广告管理
第一节广告公司的经营
一、广告公司的经营原则
(一)合法经营(二)发挥优势，重点发展
(三)注重信誉，以优质服务取胜
(四)开拓领先(五)合理分配
二、广告公司的组织类型与结构
(一)专业广告公司
(1)广告产品研究分析(2)市场调查(3)产品销售方式分析
(4)广告媒介调查(5)制定广告规划(6)实施广告计划
(7)开展与广告相近、相关的其他活动
(二)企业广告公司
(三)媒介广告公司
三、广告公司的管理
(1)业务管理(2)财务管理
(3)从事教育管理(4)行政管理
第二节广告法律、法规
一、广告法律、法规概述
二、现行广告法律、法规
三、广告活动规范
(一)广告活动基本规范
①遵守法律、行政法规②公平、诚实、讲信用
③禁止进行不正当竞争活动
(二)广告主广告活动规范
1.广告所推销的商品或服务应当符合自身经营范围。
2.委托具有佥经营资格的广告经营者和广告发布者提供广告服务。
3.具有或者能够提供真实、合法、有效的证明文件。
(三)广告经营者和广告发布者广告活动规范
①市场准入规范②广告经营行为规范
四、广告活动中的重要制度
(一)广告合同制度
(1)广告合同是广告主与广告公司，广告公司与广告公布单位之间确立、变更、终止广告或广告代理关系的协议，
(2)广告是一种经济活动，既是一种经济活动，它就是和其他类型的经济活动一样，应该按经济规律办事。
(3)订立广告合同必须按照有关的法律、法规要求的程序办理。
(二)广告审查制度
①国家有关行政部门的审查
②试运行经营者、广告发布者的审查
(三)广告证明制度
(四)广告业务档案保存制度
第十一章 广告目标与广告计划
这一章相对以上各章节来说重要性稍差一些，但是，本章节的广告计划的内容比较重要，大家在学习过程中注意掌握。要注意掌握以下内容：
一是了解一下影响广告目标制定的一些基本因素，其中市场模式的不同对广告目标的影响因素大家不能忽略；
二是广告计划的掌握。如何做广告计划，广告计划的内容又有哪些，还包括在撰写计划，及实施计划时要注意的问题，请大家注意掌握。
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大学英语（统考）在线练习题10(客观题)
试卷总分：100 测试时间：--
一、阅读理解（共4道试题，共40分。）
1.As people continue to grow and age, our body systems continue to change. At a certain point in your life your body systems will begin to weaken. Your strength may become weaker. It may become more difficult for you to see and hear. The slow change of aging causes our bodies to lose some of their ability to bounce back from diseases and injury. In order to live longer, we have always tried to slow or stop this change that leads us towards the end of our lives.
Many factors decide your health. A good diet plays an important role. The amount and type of exercise you get is another factor. Your living condition is yet another. But scientists studying aging problem want to know: why do people grow old They hope that by studying the aging medical science they may be able to make the length of life longer.
There is nothing to be afraid of as old age comes. Many consider that the latter part of life to be the best time for living. Physical activity may become less, but often you get better understanding of yourself and the world.
What we consider old age now may only be middle-aged some day soon. Who knows with so many advances in medical science happening so quickly, life length may one day be measured in centuries, rather than in years.
1).What should we do to live longer
A. We should do more exercise.
B. We should strengthen our body system.
C. we should try our best to slow down or stop the danger of aging.
D. we should keep our spirits high.
满分：2分
2).Why should people consider that the latter part of life is the best time for living
A. Because their physical activities may become less.
B. Because their physical activities may become more.
C. Because they get better understanding of themselves and the world.
D. Because they have come through the battle of life.
满分：2分
3).Which of the following statements is true
A. The slow change of aging can help us recover from diseases soon.
B. life length is measured in centuries.
C. many people aren’t afraid of aging.
D. Scientists have already known why people grow old.
满分：2分
4).Which factors decide health condition
A. Exercise.
B. Diet, exercise and living condition.
C. Ability to recover from disease and injury.
D. diet and living condition.
满分：2分
5).What is the main idea of the passage
A. Life span.
B. How to grow old.
C. Health.
D. Aging problem.
满分：2分
2.
The view over a valley of a tiny village with thatched（草盖的）roof cottages around a church; a drive through a narrow village street lined with thatched cottages painted pink or white; the sight over the rolling hills of a pretty collection of thatched farm buildings — these are still common sights in parts of England. Most people will agree that the thatched roof is an essential part of the attraction of the English countryside.
Thatching is in fact the oldest of all the building crafts practiced in the British Isles（英论诸岛）. Although thatch has always been used for cottage and farm buildings, it was once used for castles and churches, too.
Thatching is a solitary（独自的）craft, which often runs in families. The craft of thatching as it is practiced toady has changed very little since the Middle Ages. Over 800 full-time thatchers are employed in England and Wales today, maintaining and renewing the old roofs as well as thatching newer houses. Many property owners choose thatch not only for its beauty but because they know it will keep them cool in summer and warm in winter.
In fact, if we look at developing countries, over half the world lives under thatch, but they all do it in different ways. People in developing countries are often reluctant to go back to traditional materials and would prefer modern buildings. However, they may lack the money to allow them to import the necessary materials. Their temporary mud huts with thatched roofs of wild grasses often only last six months. Thatch which has been done the British way lasts from twenty to sixty years, and is an effective defense against the heat.
1).Which of the following remains a unique feature of the English countryside
A. Cottages with thatched roofs.
B. Churches with cottages around them.
C. Rolling hills with pretty farm buildings.
D. Narrow streets lined with pink or white houses.
满分：2分
2).What do we know about thatching as a craft
A. It is quite different from what it used to be.
B. It is in most cases handed down among family members.
C. It is practised on farms all over England.
D. It is a collective activity.
满分：2分
3).Thatched houses are still preferred because of _________.
A. their durability
B. their easy maintenance
C. their cheap and ready-made materials
D. their style and comfort
满分：2分
4).People in developing countries also live under thatch because ________.
A. they like thatched houses better than other buildings
B. thatch is an effective defense against the heat
C. thatched roof houses are the cheapest
D. thatched cottages are a big tourist attraction
满分：2分
5).We can learn from the passage that _________.
A. the English people have a special liking for thatched houses
B. most thatched cottages in England are located on hillsides
C. thatching is a building craft first created by the English people
D. thatched cottages in England have been passed down from ancient times
满分：2分
3. People living on parts of the south coast of England face a serious problem. In 1993, the owners of a large hotel and of several houses discovered, to their horror, that their gardens had disappeared overnight. The sea had eaten into the soft limestone cliffs on which they had been built. While experts were studying the problem, the hotel and several houses disappeared altogether, sliding down the cliff and into the sea.
Erosion（侵蚀）of the white cliffs along the south coast of England has always been a problem but it has become more serious in recent years. Dozens of homes have had to be abandoned as the sea has crept farther and farther inland. Experts have studied the areas most affected and have drawn up a map for local people, forecasting the year in which their homes will be swallowed up by the hungry sea.
Angry owners have called on the Government to erect sea defenses to protect their homes. Government surveyors have pointed out that in most cases, this is impossible. New sea walls would cost hundreds of millions of pounds and would merely make the waves and currents go further along the coast, shifting the problem from one area to another. The danger is likely to continue, they say, until the waves reach an inland area of hard rock which will not be eaten as limestone is. Meanwhile, if you want to buy a cheap house with an uncertain future, apply to a house agent in one of the threatened areas on the south coast of England. You can get a house for a knockdown price but it may turn out to be a knockdown home.
1).What is the cause of the problem that people living on parts of the south coast of England face
A. The rising of the sea level.
B. The experts’ lack of knowledge.
C. The washing-away of limestone cliffs
D. The disappearance of hotels, houses and gardens.
满分：2分
2).The erosion of the white cliffs in the south of England __________.
A. will soon become a problem for people living in central England
B. has now become a threat to the local residents
C. can be stopped if proper measures are taken
D. is quickly changing the map of England
满分：2分
3).The experts’ study on the problem of erosion to __________.
A. warn people whose homes are in danger
B. provide an effective way to slow it down
C. head to its eventual solution
D. lead to its eventual solution
满分：2分
4).It is not feasible to build sea defenses to protect against erosion because __________.
A. house agents along the coast do not support the idea
B. it is too costly and will endanger neighbouring areas
C. the government is too slow in taking action
D. they will be easily knocked down by waves and currents
满分：2分
5).According to the author, when buying a house along the south coast of England, people should _________.
A. take the quality of the house into consideration
B. guard against being cheated by the house agent
C. examine the house carefully before making a decision
D. be aware of the potential danger involved
满分：2分
4.Looking back on my childhood, I am convinced that naturalists are born, not made. Although we were brought up in the same way, my brothers and sisters soon abandoned their pressed flowers and insects. Unlike them, I had no ear for music and languages. I was not an early reader and I could not do mental arithmetic.
Before World War I, we spent our summer holidays in Hungary. I have nothing but the dim memory of the house we lived in, of my room and my toys. Nor do I recall clearly the large family of grandparents, aunts, uncles and cousins who gathered next door. But I do have a crystal-clear memory of the dogs, the farm animals, the local bird and above all, the insects.
I am a naturalist, not a scientist. I have a strong love of the natural world and my enthusiasm had led me into varied investigation. I love discussing my favorite topics and enjoy burning the midnight oil while reading about other people’s observations and discoveries. Then something happens that brings these observations together in my curious mind. Suddenly you fancy you see the answer to the riddle, because it all seems to fit together. This has resulted in my publishing 300 papers and books, which some might honor with the title of scientific research. But curiosity, a keen eye, a good memory and enjoyment of the animal and plant world do not make a scientist: one of the outstanding and essential qualities required is self-discipline, a quality I lack. A scientist requires not only self-discipline but also hard-training, determination and a goal. A scientist, up to a point, can be made. A naturalist is born. If you can combine the two, there can be little doubt that you get the best of both worlds.
1).Which of the following is characteristic of the author’s childhood
A. he suffered from serious loss of hearing.
B. he didn’t get on well with his brothers and sisters.
C. he showed strong interest in flowers and insects.
D. he was good at reading at an early age.
满分：2分
2).The author fails to remember his relatives clearly in that _______.
A. he was too young then
B. he had a poor memory
C. he spent little time living with them
D. he was absorbed in observing nature
满分：2分
3).It can be concluded that one essential quality required by a scientist is _______.
A. self-discipline
B. a powerful memory
C. being enthusiastic
D. having a sharp eye
满分：2分
4).The author believes that he is ________.
A. a scientist as well as a naturalist
B. not a naturalist but a scientist
C. not a scientist but a naturalist
D. neither a scientist nor a naturalist
满分：2分
5).It can be inferred that it is almost impossible to _______.
A. make someone become a naturalist
B. make someone become a scientist
C. tell the difference between science and nature
D. take an interest in both science and nature
满分：2分
二、单选题（共15道试题，共45分。）
1.You ______ failed the entrance exam if you had worked hard.
A. hadn’t
B. wouldn’t have
C. shouldn’t have
D.haven’t
满分：3分
2.He said that he would come and he _______ come.
A. will
B. would
C. did
D. didn’t
满分：3分
3.Never before ______ such a kind person.
A. have I
B. had I
C. do I
D. did I
满分：3分
4.---- Could I use your dictionary for a moment
---- _________________.
A. It’s well
B. It doesn’t matter
C.By all means
D. I have no idea
满分：3分
5.---- What can I do for you, madam
---- ____________________.
A. I want a kilo of apples
B. You can go your own way
C. Thanks
D. Excuse me. I’m busy
满分：3分
6.—I didn’t know my identity card was needed, sir.
—_____________
A. That’s sorry.
B. I’ don’t believe you.
C. Sorry, but that’s no excuse.
D. Why do you say that
满分：3分
7. The harder he worked, ______.
A. the more progress he made
B. the more progresses he made
C. the more progress he makes
D. the more progresses he makes
满分：3分
8.We are going to Florida as soon as ________ taking our final exams.
A. we finish
B. we’ll finish
C. we finished
D. we’d finish
满分：3分
9.I took the medicine, but it didn't have any ________ on me.
A. effect
B. relation
C. touch
D. affect
满分：3分
10.The old lady is often seen ______ out of the house and sit in the garden.
A. come
B. to come
C. have come
D. came
满分：3分
11. —Good morning, John. How are you doing
—_____________
A. I’m pleased.
B. Good night.
C. Not so bad. And you
D. How do you do
满分：3分
12.—What do you think of the novel
—_____________
A. I’ve read it.
B. It’s well-written.
C. It was written by my uncle.
D. I bought it yesterday.
满分：3分
13.— Excuse me, is this the right direction for the school
— __________________ .
A. Well, no, you're going in the wrong direction
B. No, don't ask me
C.No, I don't know
D. Don't go this way
满分：3分
14.Gloria has been in New York for a couple ______ weeks and she gets used to the life there gradually.
A. of
B. with
C. as
D. during
满分：3分
15.---- Hurry up please, or I’ll be late.
---- _______________.
A. Sorry sir, but the traffic is thick now
B.Well, it’s all right, sir
C. How can you say that, sir
D. Oh, we are going the right way
满分：3分
三、完型填空（共1道试题，共15分。）
1.Learning through the Internet is a new style that many people believe is more successful than the traditional form of teaching. The Internet __1__ schools to develop a large __2__ of learning material that is accessible (可得到的) for students online anytime. There are so many choices of courses and __3__ that completing a program __4__ not a problem for students anymore. We found that online education gives us __5__ sources of information, saves our time, money and it is very convenient.
1).
A. subjects
B. amount
C. allows
D. wonderful
E. is
满分：3分
2).
A. subjects
B. amount
C. allows
D. wonderful
E. is
满分：3分
3).
A. subjects
B. amount
C. allows
D. wonderful
E. is
满分：3分
4).
A. subjects
B. amount
C. allows
D. wonderful
E. is
满分：3分
5).
A. subjects
B. amount
C. allows
D. wonderful
E. is
《现代广告学》12秋第四阶段导学（从第十章到第十一章）
第十章广告公司的经营
这一阶段要学习的主要内容还有广告公司的基本了解，为今后从事广告这一行业有所基本的了解。首先，大家一定要对全球和国内一些知名的广告公司有基本的了解，这部分内容在书本上的P221,大家可参考一下，也可以通过网络对此做进一步的了解。
其次是对经营管理的基本流程有所了解，特别是广告经营过程的了解是非常重要的，重要是要了解消费者与广告经营过程的关系，消费者在广告经营过程中存在的特点是什么，注意掌握。
最后一点就是广告人才的培养，大家都对照一下自己，与真正的广告业所需的人才的差距有多少，都在哪里，大家明确自己努力的方向。
本章内容提要：
1、广告公司的经营
2、广告法律、法规
3、广告管理
第一节广告公司的经营
一、广告公司的经营原则
(一)合法经营(二)发挥优势，重点发展
(三)注重信誉，以优质服务取胜
(四)开拓领先(五)合理分配
二、广告公司的组织类型与结构
(一)专业广告公司
(1)广告产品研究分析(2)市场调查(3)产品销售方式分析
(4)广告媒介调查(5)制定广告规划(6)实施广告计划
(7)开展与广告相近、相关的其他活动
(二)企业广告公司
(三)媒介广告公司
三、广告公司的管理
(1)业务管理(2)财务管理
(3)从事教育管理(4)行政管理
第二节广告法律、法规
一、广告法律、法规概述
二、现行广告法律、法规
三、广告活动规范
(一)广告活动基本规范
①遵守法律、行政法规②公平、诚实、讲信用
③禁止进行不正当竞争活动
(二)广告主广告活动规范
1.广告所推销的商品或服务应当符合自身经营范围。
2.委托具有佥经营资格的广告经营者和广告发布者提供广告服务。
3.具有或者能够提供真实、合法、有效的证明文件。
(三)广告经营者和广告发布者广告活动规范
①市场准入规范②广告经营行为规范
四、广告活动中的重要制度
(一)广告合同制度
(1)广告合同是广告主与广告公司，广告公司与广告公布单位之间确立、变更、终止广告或广告代理关系的协议，
(2)广告是一种经济活动，既是一种经济活动，它就是和其他类型的经济活动一样，应该按经济规律办事。
(3)订立广告合同必须按照有关的法律、法规要求的程序办理。
(二)广告审查制度
①国家有关行政部门的审查
②试运行经营者、广告发布者的审查
(三)广告证明制度
(四)广告业务档案保存制度
第十一章 广告目标与广告计划
这一章相对以上各章节来说重要性稍差一些，但是，本章节的广告计划的内容比较重要，大家在学习过程中注意掌握。要注意掌握以下内容：
一是了解一下影响广告目标制定的一些基本因素，其中市场模式的不同对广告目标的影响因素大家不能忽略；
二是广告计划的掌握。如何做广告计划，广告计划的内容又有哪些，还包括在撰写计划，及实施计划时要注意的问题，请大家注意掌握。
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