大学英语（统考）在线练习题11(客观题)
大学英语（统考）在线练习题11(客观题)试卷总分：100 测试时间：--
一、阅读理解（共4道试题，共40分。）
1.The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters（节食者）with the message that there were fewer calories（热量单位，大卡）in every slice. It turned out that the bread was not dietetic（适合于节食的）, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
1).Advertising can persuade the consumer to buy worthless products by _________.
A. keeping a balance between quality and price
B. convincing him of their low price
C. appealing to his buying motives
D. stressing their high quality
满分：2分
2).The reason why the bread advertisement is misleading is that ________.
A. the total number of calories in the loaf remained the same
B. thin slices of bread could contain more calories
C. the loaf was cut into regular slices
D. the bread was not real bread
满分：2分
3).The passage tells us that _______.
A. advertisements occasionally force consumers into buying things they don’t need
B. the buying motives of consumers are controlled by advertisements
C. sometimes advertisements really sell what the consumer needs
D. fire insurance is seldom a worthwhile investment
满分：2分
4).It can be inferred from the passage that a smart consumer should _________.
A. be familiar with various advertising strategies
B. think carefully about the benefits described in the advertisements
C. guard against the deceiving nature of advertisements
D. avoid buying products that have strong emotional appeal
满分：2分
5).The passage is mainly about ________.
A. ways to protect the interests of the consumer
B. how to make a wise buying decision
C. the function of advertisements in promoting sales
D. the positive and negative aspects of advertising
满分：2分
2. People living on parts of the south coast of England face a serious problem. In 1993, the owners of a large hotel and of several houses discovered, to their horror, that their gardens had disappeared overnight. The sea had eaten into the soft limestone cliffs on which they had been built. While experts were studying the problem, the hotel and several houses disappeared altogether, sliding down the cliff and into the sea.
Erosion（侵蚀）of the white cliffs along the south coast of England has always been a problem but it has become more serious in recent years. Dozens of homes have had to be abandoned as the sea has crept farther and farther inland. Experts have studied the areas most affected and have drawn up a map for local people, forecasting the year in which their homes will be swallowed up by the hungry sea.
Angry owners have called on the Government to erect sea defenses to protect their homes. Government surveyors have pointed out that in most cases, this is impossible. New sea walls would cost hundreds of millions of pounds and would merely make the waves and currents go further along the coast, shifting the problem from one area to another. The danger is likely to continue, they say, until the waves reach an inland area of hard rock which will not be eaten as limestone is. Meanwhile, if you want to buy a cheap house with an uncertain future, apply to a house agent in one of the threatened areas on the south coast of England. You can get a house for a knockdown price but it may turn out to be a knockdown home.
1).What is the cause of the problem that people living on parts of the south coast of England face
A. The rising of the sea level.
B. The experts’ lack of knowledge.
C. The washing-away of limestone cliffs
D. The disappearance of hotels, houses and gardens.
满分：2分
2).The erosion of the white cliffs in the south of England __________.
A. will soon become a problem for people living in central England
B. has now become a threat to the local residents
C. can be stopped if proper measures are taken
D. is quickly changing the map of England
满分：2分
3).The experts’ study on the problem of erosion to __________.
A. warn people whose homes are in danger
B. provide an effective way to slow it down
C. head to its eventual solution
D. lead to its eventual solution
满分：2分
4).It is not feasible to build sea defenses to protect against erosion because __________.
A. house agents along the coast do not support the idea
B. it is too costly and will endanger neighbouring areas
C. the government is too slow in taking action
D. they will be easily knocked down by waves and currents
满分：2分
5).According to the author, when buying a house along the south coast of England, people should _________.
A. take the quality of the house into consideration
B. guard against being cheated by the house agent
C. examine the house carefully before making a decision
D. be aware of the potential danger involved
满分：2分
3.One silly question I simply can't stand is "How do you feel". Usually the question is asked of a man in action--a man on the go, walking along the street, or busily working at his desk. So what do you expect him to say He'll probably say, "Fine, I'm all right." But "you've put a bug in his ear" — maybe now he's not sure. If you are a good friend, you may have seen something in his face, or his walk, that he did not realize that morning. It starts him worrying a little. First thing you know, he looks in a mirror to sec if everything is all right, while you go merrily on your way asking someone else, "How do you feel"
Every question has its time and place. It's perfectly acceptable, for instance, to ask "How do you feel" if you're visiting a close friend in the hospital. But if the fellow is walking on both legs, hurrying to make a train, or sitting at his desk working, it's no time to ask him that silly question.
When George Bernard Shaw, the famous writer of plays was in his eighties, someone asked him "How do you feel", Shaw put him in his place. "When you reach my age", he said, "either you feel all right or you're dead."
1).According to the writer, greetings, such as "How do you feel" _________ .
A. show one's consideration for others
B. are a good way to make friends
C. are proper to ask a man in action
D. generally make one feel uneasy
满分：2分
2).The question "How do you feel" seems to be correct and suitable when asked of ________ .
A. a man working at his desk
B. a person having lost a close friend
C. a stranger who looks somewhat worried
D. a friend who is ill
满分：2分
3).The writer seems to feel that a busy man should _________ .
A. be praised for his efforts
B. never be asked any question
C. not be bothered
D. be discouraged from working so hard
满分：2分
4).George Bernard Shaw's reply in the passage shows his ________ .
A. cheerfulness
B. cleverness
C.ability
D. politeness
满分：2分
5)."You've put a bug in his ear "means that you've _________ .
A. made him laugh
B. shown concern for him
C. made fun of him
D. given him some kind of warning
满分：2分
4.If you have been joining chat room conversations, or trading e-mail with net pals, you have become one of the millions who write in a special, short form of English.
Throughout the world, every night children and their elders are talking online---many of them are talking at the same time.
It’s fast: trying talking to six people once. It’s convenient: three or four words per exchange. It takes cleverness, concentration and quick fingers.
And it requires very simple language. There is neither time nor space for explanations. Why waste precious time telling six friends you have to leave for a moment to take care of your little brother when BRB (=be right back) will do
Want to enter a conversation Just type PMFJI(=pardon me for jumping in).
Interested in whom you’re talking to Type A/S/L, the common request to know your pal’s age, sex and location. You may get 15/M/NY as a reply from your pal.
If something makes you laugh, say you’re OFT (=on the floor), or LOL (=laughing out loud), or joining the two into ROTEL (=rolling on the floor laughing).
And when it’s time to get back to work or go to bed, you type GTG (=got to go) or TTYL (=talk to you later).
People want to write as fast as possible, and they want to get their ideas across as quickly as they can. Capital letters are left in the dust, except when expressing feelings, as it takes more time to hold down the “shift” key and use capitals.
1).When people are online, they talk by ______.
A. using body language
B.drawing simple pictures
C. making phone calls.
D. using especially short form of English
满分：2分
2). The Internet makes many people in the world ______.
A. talk at the same time
B. discover their friends
C.pick out good things to buy
D. find out social problems
满分：2分
3).The sentence “There is neither time nor space for explanations” means ______.
A. people should use words properly
B. people should know the time while talking
C. people online have to express themselves in a simple way.
D. people should talk in a funny way
满分：2分
4).If you get 15/M/HK as an answer to your A/S/L, it means ______.
A. the person who is talking to you is 15 from Hong Kong
B. you are talking to a boy who is 15 years old and lives in Hong Kong
C. you are talking to 15 boys from Hong Kong at the same time
D. the boy from Hong Kong has been online for 15 minutes
满分：2分
5).According to the passage, time online can be saved by ______.
A. using fewer capital letters
B. drawing pictures
C. using the mouse instead of the keyboard
D. using both the mouse and the keyboard
满分：2分
二、单选题（共15道试题，共45分。）
1.—What do you think of the novel
—_____________
A. I’ve read it.
B. It’s well-written.
C. It was written by my uncle.
D. I bought it yesterday.
满分：3分
2.Some of the experiments _________ in the book are easy to perform.
A. being described
B. described
C. to be described
D. having been described
满分：3分
3.This terrible accident happened _______ the cold evening of Oct. 5. 1989.
A. in
B. to
C. at
D. on
满分：3分
4.______ a wonderful place!
A. How
B. What
C. What a
D. How a
满分：3分
5.—Excuse me. Could you spare me a few minutes
—_____________
A. Of course.
B. Of course not.
C. I am sorry to hear that.
D. Yes. I am busy now.
满分：3分
6.
--- Good night and thanks again.
---- __________________.
A. You can’t say that
B. No, no. It’s what I can do
C. How can you say that
D. Good night
满分：3分
7.Since you break the window, you should pay for the ______ .
A. hurt
B. harm
C. destroy
D. damage
满分：3分
8.—Thanks for coming all the way over here.
—_____________
A.Don’t be sorry.
B.
It’s no problem.
C. Not at all.
D. Thank you, too.
满分：3分
9.
Would you mind ______ the window
A. I opening
B. my opening
C. open
D. to open
满分：3分
10.It is not easy to be a mother, for she must take ______ some responsibilities for the kid.
A. up
B. in
C. on
D. over
满分：3分
11.I took the medicine, but it didn't have any ________ on me.
A. effect
B. relation
C. touch
D. affect
满分：3分
12.I’ll have to _________ your offer.
A. turn up
B. turn in
C. turn down
D. turn over
满分：3分
13.—I’m afraid I can’t finish the book within this week.
—_____________
A. Please go ahead.
B. That’s right.
C. Not at all.
D. Take your time.
满分：3分
14.—Are you doing anything this evening
—_____________
A. Thank you for the invitation.
B. How about you
C. I can do nothing about it.
D. I don’t think so.
满分：3分
15.He opened the door quietly ______ wake up the baby.
A.so as to
B. so as not to
C.so as to not
D. as so to
满分：3分
三、完型填空（共1道试题，共15分。）
1.World Heart Day was first observed in 1999. Organizers proposed the event as a way to help reduce the __1__ of heart disease. The world Heart Federation says heart disease __2__ 17 million people each year. The group urges people to be __3__ and have a good, __4__ diet. It also warns against activities __5__ to increase a person’s risk of heart attack or stroke.
1).
A. spread
B.kills
C. known
D. active
E. healthy
满分：3分
2).
A. spread
B. kills
C.known
D.active
E.healthy
满分：3分
3).
A. spread
B.kills
C.known
D.active
E. healthy
满分：3分
4).
A. spread
B. kills
C. known
D. active
E. healthy
满分：3分
5).
A. spread
B. kills
C. known
D. active
E. healthy
《现代广告学》12秋第四阶段导学（从第十章到第十一章）
第十章广告公司的经营
这一阶段要学习的主要内容还有广告公司的基本了解，为今后从事广告这一行业有所基本的了解。首先，大家一定要对全球和国内一些知名的广告公司有基本的了解，这部分内容在书本上的P221,大家可参考一下，也可以通过网络对此做进一步的了解。
其次是对经营管理的基本流程有所了解，特别是广告经营过程的了解是非常重要的，重要是要了解消费者与广告经营过程的关系，消费者在广告经营过程中存在的特点是什么，注意掌握。
最后一点就是广告人才的培养，大家都对照一下自己，与真正的广告业所需的人才的差距有多少，都在哪里，大家明确自己努力的方向。
本章内容提要：
1、广告公司的经营
2、广告法律、法规
3、广告管理
第一节广告公司的经营
一、广告公司的经营原则
(一)合法经营(二)发挥优势，重点发展
(三)注重信誉，以优质服务取胜
(四)开拓领先(五)合理分配
二、广告公司的组织类型与结构
(一)专业广告公司
(1)广告产品研究分析(2)市场调查(3)产品销售方式分析
(4)广告媒介调查(5)制定广告规划(6)实施广告计划
(7)开展与广告相近、相关的其他活动
(二)企业广告公司
(三)媒介广告公司
三、广告公司的管理
(1)业务管理(2)财务管理
(3)从事教育管理(4)行政管理
第二节广告法律、法规
一、广告法律、法规概述
二、现行广告法律、法规
三、广告活动规范
(一)广告活动基本规范
①遵守法律、行政法规②公平、诚实、讲信用
③禁止进行不正当竞争活动
(二)广告主广告活动规范
1.广告所推销的商品或服务应当符合自身经营范围。
2.委托具有佥经营资格的广告经营者和广告发布者提供广告服务。
3.具有或者能够提供真实、合法、有效的证明文件。
(三)广告经营者和广告发布者广告活动规范
①市场准入规范②广告经营行为规范
四、广告活动中的重要制度
(一)广告合同制度
(1)广告合同是广告主与广告公司，广告公司与广告公布单位之间确立、变更、终止广告或广告代理关系的协议，
(2)广告是一种经济活动，既是一种经济活动，它就是和其他类型的经济活动一样，应该按经济规律办事。
(3)订立广告合同必须按照有关的法律、法规要求的程序办理。
(二)广告审查制度
①国家有关行政部门的审查
②试运行经营者、广告发布者的审查
(三)广告证明制度
(四)广告业务档案保存制度
第十一章 广告目标与广告计划
这一章相对以上各章节来说重要性稍差一些，但是，本章节的广告计划的内容比较重要，大家在学习过程中注意掌握。要注意掌握以下内容：
一是了解一下影响广告目标制定的一些基本因素，其中市场模式的不同对广告目标的影响因素大家不能忽略；
二是广告计划的掌握。如何做广告计划，广告计划的内容又有哪些，还包括在撰写计划，及实施计划时要注意的问题，请大家注意掌握。
转载请注明奥鹏作业答案网 www.ap5u.com
大学英语（统考）在线练习题 11
试卷总分：100 测试时间：--
一、单选题（共10道试题，共25分。）
1.The bicycle you referred to isn’t _______ . It belongs to _______ .
A. me; you
B. mine; hers
C. hers; his
D. his; her
满分：3分
2.He said that he would come and he _______ come.
A. will
B. would
C. did
D. didn’t
满分：3分
3.The Premier and the Foreign Minister ________ present at the state banquet last night.
A. are
B. was
C. were
D. is
满分：3分
4.Much needs _________ to fight against air pollution.
A.to do
B. to have done
C. doing
D. to be done
满分：3分
5.That young man has made so much noise that he ______ not have been allowed to attend the concert.
A. need
B. must
C. would
D. should
满分：3分
6.— Good morning. Have you got a single room with a bathroom, please
—_____________
A. I don’t know.
B. I’d rather not say.
C. Well, guess.
D. Yes, we have.
满分：2分
7.— Good morning, sir. May I help you
— __________________ .
A. No, I don’t buy anything
B. No, I don’t need your help
C. Yes, I need some sugar
D. Oh, no. That’s OK.
满分：2分
8.He has been working too ______.
A. hardlier
B. hardly
C. harder
D. hard
满分：2分
9. ______ you may be right, I can’t agree completely.
A. While
B. As
C.If
D. since
满分：2分
10.Oxford university ________ during the 1100s.
A. established
B.was established
C. was establishing
D. establishes
满分：2分
二、阅读理解（共2道试题，共30分。）
1. The way people hold to the belief that a fun-filled, pain-free life equals happiness actually reduces their chances of ever attaining real happiness. If fun and pleasure are equal to happiness, then pain must be equal to unhappiness. But in fact, the opposite is true: more often than not, things that lead to happiness involve some pain.
As a result, many people avoid the very attempts that are the source of true happiness. They fear the pain brought by such things as marriage, raising children, professional achievements, religious commitment, and self-improvement.
Ask a bachelor (单身汉) why he resists marriage even though he finds dating to be less and less satisfying. If he is honest, he will tell you that he is afraid of making a commitment(承担义务), for commitment is in fact quite painful. The single life is filled with fun, adventure and excitement. Marriage has such moments, but they are not its most distinguishing(独特的)features.
Couples with infant children are lucky to get a whole night’s sleep or a three-day vacation. I don’t know any parent who would choose the word fun to describe raising children. But couples who decide not to have children never know the joys of watching a child grow up or of playing with a grandchild.
Understanding and accepting that true happiness has nothing to do with fun is one of the most liberating realizations. It liberates time: now we can devote more hours to the activities that can genuinely increase our happiness. It liberates money: buying that new car or those fancy clothes that will do nothing to increase our happiness now seems pointless. And it liberates us from envy: we now understand that all those who are always having so much fun actually may not be happy at all.
1).According to the author, a bachelor resists marriage chiefly because _______.
A. he is unwilling to take on family responsibilities
B. he believes that life will be more cheerful if he remains single
C. he finds more fun in dating than in marriage
D. he fears it will put an end to all his fun and excitement
满分：3分
2).Raising children, in the author’s opinion, is ______.
A. a moral duty
B. a thankless job
C. a rewarding task
D. a source of pain
满分：3分
3).From the last paragraph, we learn that envy sometimes comes from ______.
A. hatred
B. misunderstanding
C. pride
D. carelessness
满分：3分
4).To understand what true happiness is, one must ______.
A. have as much fun as possible during his lifetime
B. make every effort to free oneself from pain
C. put up with pain under any conditions
D. tell the difference between happiness from fun
满分：3分
5).What is the author trying to tell us
A. Happiness often goes hand in hand with pain.
B. One must know how to gain happiness.
C. It is important to make commitment.
D. It is pain that leads to happiness.
满分：3分
2. American society is not nap（午睡）---friendly. In fact, says David Dinges, a sleep specialist at the University of Pennsylvania School of Medicine. “There’s even a prohibition against admitting we need sleep.” Nobody wants to be caught napping or found asleep at work. To quote proverb: “Some sleep five hours, nature requires seven, laziness nine and wickedness eleven.”
Wrong. The way not to fall asleep at work is to take naps when you need them. “We have to totally change our attitude toward napping”, says Dr. William Dement of Stanford University, the godfather of sleep research.
Last year a national commission led by Dement identified an “American sleep debt” which one member said was as important as the national debt. The commission was concerned about the dangers of sleepiness: people causing industrial accidents or falling asleep while driving. This may be why we have a new sleep policy in the White House. According to recent reports, president Clinton is trying to take a half-hour snooze（打瞌睡）every afternoon.
About 60 percent of American adults nap when given the opportunity. We seem to have “a mid-afternoon quiet phase” also called “a secondary sleep gate.” Sleeping 15 minutes to two hours in the early afternoon can reduce stress and make us refreshed. Clearly, we were born to nap.
We Superstars of Snooze don’t nap to replace lost shut-eye or to prepare for a night shift. Rather, we “snack” on sleep, whenever, wherever and at whatever time we feel like it. I myself have napped in buses, cars, planes and on boats; on floors and beds; and in libraries, offices and museums.
1).It is commonly accepted in American society that too much sleep is _______.
A. unreasonable
B. criminal
C. harmful
D. costly
满分：3分
2).The research done by the Dement commission shows that Americans ________.
A. don’t like to take naps
B. are terribly worried about their national debt
C. sleep less than is good for them
D. have caused many industrial and traffic accidents
满分：3分
3).The purpose of this article is to ___________.
A. warn us of the wickedness of napping
B. explain the danger of sleepiness
C. discuss the side effects of napping
D. convince the reader of the necessity of napping
满分：3分
4).The “American sleep debt” (Line 1, Para.3) is the result of _________.
A. the traditional misconception the Americans have about sleep
B. the new sleep policy of the Clinton Administration
C. the rapid development of American industry
D. the Americans’ worry about the danger of sleepiness
满分：3分
5).The second sentence of the last paragraph tells us that it is __________.
A. preferable to have a sound sleep before a night shift
B. good practice to eat something light before we go to bed
C. essential to make up for lost sleep
D. natural to take a nap whenever we feel the need for it
满分：3分
三、完型填空（共1道试题，共10分。）
1.Thanksgiving Day on the fourth Thursday of November is uniquely an American holiday. It __1__ back to the arrival of some of the first European settlers in the New World. America has been blessed with __2__ land and rich natural resources. However, those early settlers would not have survived their first cold winter__3__ the help of their native Indian neighbors, who taught them how to __4__ corns, and how to hunt wild deer. The first Thanksgiving Day was __5__ after the autumn harvest, and people gave thanks to God and to their friends.
1).
A. rich
B. dates
C. celebrated
D. plant
E. without
满分：2分
2).
A. rich
B. dates
C. celebrated
D. plant
E. without
满分：2分
3).
A. rich
B. dates
C. celebrated
D. plant
E. without
满分：2分
4).
A. rich
B. dates
C. celebrated
D. plant
E. without
满分：2分
5).
A. rich
B. dates
C. celebrated
D. plant
E. without
满分：2分
四、简答题（共5道试题，共35分。）
1.It is a traditional custom that a couple’s marriage takes place one year after they are engaged.
男女订婚一年后举行婚礼，这是一种传统习俗。
2.As time went on, things began to change.
随着时间的推移，事情开始发生了变化。
3.The university provides all the materials and facilities we need.
这所大学提供了我们所需的所有材料。
4.People learn what is happening around them through their five senses.
人们通过人体的五种感觉来感知身边的事物。
5. He spends most of his spare time surfing the Internet.
他的大部分业余时间都用来上网了
《现代广告学》12秋第四阶段导学（从第十章到第十一章）
第十章广告公司的经营
这一阶段要学习的主要内容还有广告公司的基本了解，为今后从事广告这一行业有所基本的了解。首先，大家一定要对全球和国内一些知名的广告公司有基本的了解，这部分内容在书本上的P221,大家可参考一下，也可以通过网络对此做进一步的了解。
其次是对经营管理的基本流程有所了解，特别是广告经营过程的了解是非常重要的，重要是要了解消费者与广告经营过程的关系，消费者在广告经营过程中存在的特点是什么，注意掌握。
最后一点就是广告人才的培养，大家都对照一下自己，与真正的广告业所需的人才的差距有多少，都在哪里，大家明确自己努力的方向。
本章内容提要：
1、广告公司的经营
2、广告法律、法规
3、广告管理
第一节广告公司的经营
一、广告公司的经营原则
(一)合法经营(二)发挥优势，重点发展
(三)注重信誉，以优质服务取胜
(四)开拓领先(五)合理分配
二、广告公司的组织类型与结构
(一)专业广告公司
(1)广告产品研究分析(2)市场调查(3)产品销售方式分析
(4)广告媒介调查(5)制定广告规划(6)实施广告计划
(7)开展与广告相近、相关的其他活动
(二)企业广告公司
(三)媒介广告公司
三、广告公司的管理
(1)业务管理(2)财务管理
(3)从事教育管理(4)行政管理
第二节广告法律、法规
一、广告法律、法规概述
二、现行广告法律、法规
三、广告活动规范
(一)广告活动基本规范
①遵守法律、行政法规②公平、诚实、讲信用
③禁止进行不正当竞争活动
(二)广告主广告活动规范
1.广告所推销的商品或服务应当符合自身经营范围。
2.委托具有佥经营资格的广告经营者和广告发布者提供广告服务。
3.具有或者能够提供真实、合法、有效的证明文件。
(三)广告经营者和广告发布者广告活动规范
①市场准入规范②广告经营行为规范
四、广告活动中的重要制度
(一)广告合同制度
(1)广告合同是广告主与广告公司，广告公司与广告公布单位之间确立、变更、终止广告或广告代理关系的协议，
(2)广告是一种经济活动，既是一种经济活动，它就是和其他类型的经济活动一样，应该按经济规律办事。
(3)订立广告合同必须按照有关的法律、法规要求的程序办理。
(二)广告审查制度
①国家有关行政部门的审查
②试运行经营者、广告发布者的审查
(三)广告证明制度
(四)广告业务档案保存制度
第十一章 广告目标与广告计划
这一章相对以上各章节来说重要性稍差一些，但是，本章节的广告计划的内容比较重要，大家在学习过程中注意掌握。要注意掌握以下内容：
一是了解一下影响广告目标制定的一些基本因素，其中市场模式的不同对广告目标的影响因素大家不能忽略；
二是广告计划的掌握。如何做广告计划，广告计划的内容又有哪些，还包括在撰写计划，及实施计划时要注意的问题，请大家注意掌握。
转载请注明奥鹏作业答案网 www.ap5u.com
答案呢 ？
页:
[1]