北语17春《英语商务通论》作业1234答案
17春《英语商务通论》作业1一、单选题：
二、多选题：
1.The major forms of business in a market economy are. (满分:5)
A. sole proprietorship
B. partnership
C. corporation
D. franchising
2.When identifying market segments, marketers look at some variables, the most common being : (满分:5)
A. Geographic
B. Demographic
C. Psychographic
D. Product-use
3.Being a sole proprietor does not mean you are free from problems. There are some of the disadvantages as . (满分:5)
A. unlimited liability
B. limited access to capital
C. limited managerial expertise
D. easy keep operational and financial secrecy
4.Running a partnership has several advantages: (满分:5)
A. Improved Access to Capital and Credit
B. Greater Possibility for Good Management
C. Definite Legal Framework
D. Better Prospects for Growth
5.Retailers include. (满分:5)
A. department stores
B. hypermarkets
C. specialty stores
D. vending machines
6. are the major modes of transportation for merchandise (满分:5)
A. rail
B. truck
C. pipeline
D. water
7.The development of a new product usually consists of the following stages: (满分:5)
A. Generating New Product Ideas
B. Screening
C. Development
D. Testing
8.Sole proprietorships concentrate in . (满分:5)
A. restaurants
B. street corner grocery stores
C. florists
D. beauty saloons
9.Consumer products can be further classified into. (满分:5)
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
10.New Product Ideas can come from investigation of . (满分:5)
A. consumer needs
B. new possibilities offered by technological advances
C. analysis of rival products
D. suggestions from suppliers
E. Commercialization
三、判断题：
1.The concept of “finding the needs of the consumers and satisfying them” is the essence of marketing, a word literally meaning “finding a market and serving it.” (满分:5)
A. 错误
B. 正确
2.A corporation is defined as“an association of two or more persons to carry on as co-owners of a business for profit.” (满分:5)
A. 错误
B. 正确
3.Cigarettes, snack food, soft drinks, candy and other frequently purchased goods are the major items sold in vending machines. (满分:5)
A. 错误
B. 正确
4.It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him. (满分:5)
A. 错误
B. 正确
5.Price Lining Strategy,also called psychological pricing, such strategy makes prices appear more acceptable or contain positive overtones to customers. (满分:5)
A. 错误
B. 正确
6.Compared with other types of business, a sole proprietorship has greater freedom in deciding on business policies and operations. (满分:5)
A. 错误
B. 正确
7.Pipeline is the cheapest mode of transportation. (满分:5)
A. 错误
B. 正确
8.A partnership is easy to form, but may be difficult to maintain. (满分:5)
A. 错误
B. 正确
9.To form a corporation, at least two incorporators are needed. (满分:5)
A. 错误
B. 正确
10.Price is one of the most influential factors when consumers decide on a purchase. (满分:5)
A. 错误
B. 正确
17春《英语商务通论》作业2
一、单选题：
二、多选题：
1.The selling process of personal selling inculd. (满分:5)
A. Prospect
B. Qualify
C. Make Presentation
D. Handle Objections
2.Tools that are commonly used for promotion are : (满分:5)
A. dvertising
B. sales promotion
C. personal selling
D. public relations
3.Generally, there are several types of insurance: (满分:5)
A. property insurance
B. liability insurance
C. health insurance
D. life insurance
4.The functions of money are . (满分:5)
A. medium of exchange
B. store of value
C. unit of account
D. economic index
5.According to its purposes, accounting falls into . (满分:5)
A. managerial accounting
B. financial accounting
C. public accounting
D. personal accounting
6.In general, there are several types of life insurance: (满分:5)
A. term life insurance
B. whole life insurance
C. limited payment life insurance
D. endowment life insurance
7.Short-term unsecured loans take several forms: (满分:5)
A. one-time-only loans
B. lines of credit
C. revolving credit agreements
D. non-interest-bearing account
8.Who will buy securities? (满分:5)
A. speculators for quick gains
B. investors for long term return
C. those who are a combination of speculators for quick gains and investors for long term return
D. those who have a lot of money
9.General liability policies protect policyholders against financial risks involving: (满分:5)
A. personal problems
B. professional problems
C. product problems
D. premises problems
10.Who will buy securities? (满分:5)
A. speculators for quick gains
B. investors for long term return
C. those who are a combination of speculators for quick gains and investors for long term return
D. those who have a lot of money
三、判断题：
1.Securities markets can be divided into primary and secondary markets. (满分:5)
A. 错误
B. 正确
2.Institutional advertising focuses on individual products while product advertising is used to create a positive image for an organization. (满分:5)
A. 错误
B. 正确
3.Those who believe the prices will go up are called bears, and those who predict otherwise are called bulls. (满分:5)
A. 错误
B. 正确
4.Marine insurance falls into three categories. (满分:5)
A. 错误
B. 正确
5.In order to raise long-term funds, as discussed earlier, a corporation can issue stock for equity financing or bonds for debt financing. (满分:5)
A. 错误
B. 正确
6.liability insurance covers losses resulting from damage to other people or other people’s property. (满分:5)
A. 错误
B. 正确
7.In order to attract buyers, bonds normally offer lower rates of interest tan bank savings do. (满分:5)
A. 错误
B. 正确
8.Quick ratio is calculated by dividing current assets by current liabilities. (满分:5)
A. 错误
B. 正确
9.The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small . (满分:5)
A. 错误
B. 正确
10.There are two types of stock, i.e. preferred stock and common stock. (满分:5)
A. 错误
B. 正确
17春《英语商务通论》作业3
一、单选题：
二、多选题：
1.There are two types of advantages. (满分:5)
A. absolute advantage
B. total advantage
C. comparative advantage
D. optional advantage
2.Major forms of import surtaxes are . (满分:5)
A. tariff
B. countervailing duty
C. antidumping duty
D. variable levy
3.According their origins, law can be classified into. (满分:5)
A. common law
B. special law
C. statutory law
D. regulatory law.
4.In order to achieve the goals of a business organization, the management has to play some basic functions,such as . (满分:5)
A. planning
B. organizing
C. leading
D. controlling
5.A firm should compensate them with. (满分:5)
A. equitable and competitive wages and salaries
B. fringe benefits
C. certain forms of reward
D. nothing
6.In order for a document to be a negotiable instrument, it must contain several characteristics: (满分:5)
A. it must be in writing and signed by the maker ordrawer
B. it must contain an unconditional promise or order to pay a specific sun of money
C. payment must be made on demand or at a definite future date
D. it must be payable to order or to bearer
7.Businesses also purchase life insurance plans such as : (满分:5)
A. group life insurance
B. key person insurance
C. credit life insurance
D. retirement plans
E. pension plans
8.Endorsements are usually made in several forms: (满分:5)
A. blank
B. restrictive
C. special
D. qualified
9.According to the way they are collected, the import surtaxes or duties fall into . (满分:5)
A. specific duties
B. ad valorem duties
C. compound duties
D. alternative duties
10.The major forms of NTB are. (满分:5)
A. quotas
B. voluntary export quotas
C. foreign exchange control
D. state monopoly
三、判断题：
1.Business law refers to the branch of law which consists of rules, statutes, codes and regulations established to provide a legal framework within which business may be conducted. (满分:5)
A. 错误
B. 正确
2.In addition to insurance, firms can also use fidelity and surety bonds to protect themselves. (满分:5)
A. 错误
B. 正确
3.To cash a qualified endorsement, all that is needed is the signature of the payee on the reverse side of the instrument. (满分:5)
A. 错误
B. 正确
4.A quota can be expressed in terms of either physical quantity or value. (满分:5)
A. 错误
B. 正确
5.parties to a contract must be legally competent and can be held fully liable for their conduct. (满分:5)
A. 错误
B. 正确
6.The disadvantages of on-the-job method include additional costs of such classrooms and the lack of realism which is important for certain types of jobs(e.g. air stewardess, salesperson). (满分:5)
A. 错误
B. 正确
7.The price or exchange rate at which one is willing to buy or sell a currency is called a quotation. (满分:5)
A. 错误
B. 正确
8.Compared with agent and licensing arrangements, direct investment usually take longer to establish and their understanding of the surroundings is still not as deep as that of the local people. (满分:5)
A. 错误
B. 正确
9.The common law practiced in the US originated in England and was carried into America by the immigrating colonists, and this is why it is also referred to as Anglo-American law. (满分:5)
A. 错误
B. 正确
10.The most common written warranty is the warranty of merchantability. (满分:5)
A. 错误
B. 正确
17春《英语商务通论》作业4
一、单选题：
二、多选题：
1.There are basically three types of economic systems in the world. (满分:5)
A. capitalism
B. socialism
C. feudalism
D. communism
2.Basically, there are three types of computers, they are . (满分:5)
A. mainframe computer
B. minicomputer
C. microcomputer
D. macrocomputer
3.Some techniques are invented to make the jobs more satisfying, including. (满分:5)
A. job rotation
B. job enlargement
C. job enrichment
D. job redesign
4.The roles of government are. (满分:5)
A. regulator
B. competitor
C. promoter
D. protector
5.Accounting practices fall into . (满分:5)
A. public
B. private
C. government
D. person
6.the appraisers may use one or a combination of the following methods: (满分:5)
A. rating scale
B. employee comparison
C. freeform essay
D. critical-event essay
7.Large organizations, in general, have several levels of management: (满分:5)
A. chief executive officer
B. division managers
C. supervisors
8.Frederick Herzberg and his associates put forward a theory called the two-factor theory,including. (满分:5)
A. hygienic factors
B. motivating factors
C. security factors
D. social factors
9.have long been regarded by the Chinese as the most important factors for success. (满分:5)
A. Human unity
B. Appropriate timing
C. Favorable locality
D. Good luck
10.According to the degree of freedom managers give to their subordinates, the types of leaders are. (满分:5)
A. boss-centered
B. democratic
C. subordinate-centered leaders
D. self-centered leaders
三、判断题：
1.Conceptual skills also includes the abilities to think in abstract, to diagnose and analyze problems and plan for the future. (满分:5)
A. 错误
B. 正确
2.In a structured interview, the interviewer asks questions in a prepared format to solicit specific information. (满分:5)
A. 错误
B. 正确
3.In the US, which is regarded as one of the most capitalistic countries in the world, the government doesn＇t play a role in economic activities. (满分:5)
A. 错误
B. 正确
4.Workers tended to work harder and produce more if they felt that they were given special attention from the management. This effect was later termed the Hawthorne effect. (满分:5)
A. 错误
B. 正确
5.Divisional organization is most common is small and medium-size firms. (满分:5)
A. 错误
B. 正确
6.Wage is money compensation for longer periods of work time (e.g. a month or a year) and mostly paid to middle and upper level managers. (满分:5)
A. 错误
B. 正确
7.Responsibility is the right to make decisions that are necessary for the accomplishment of certain tasks. (满分:5)
A. 错误
B. 正确
8.The profits reinvested have a multiplier effect. (满分:5)
A. 错误
B. 正确
9.Small firms often use an open promotion system in which the job vacancies and their specifications are openly posted. (满分:5)
A. 错误
B. 正确
10.A firm should give its new employees proper orientation and help them adapt to the new environment. (满分:5)
A. 错误
B. 正确
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